How 16 Great Companies Picked Their Unique Names

When I started ConnectiMass, my digital marketing company 3 years ago, when I said the name out loud to people it made them stop, roll it through their brains again, shake their head with understanding, then smile and say ahhh ok. For me it was a process where I wanted to find a name that [...]

How A Blogger’s Meetup can market Destination Jamaica Online

FOUR DAYS OF FUN IN THE SUN: THE FIRST EVER JAMAICA BLOGGER’S MEET-UP was hosted by The Jamaica Tourist Board(JTB) on July 15t-19th, 2010. The JTB welcomed twenty bloggers to the island for a special work and play break. They were based in Montego Bay and had day and night trips to Negril and Ocho [...]

From the Traditional to the Digital..change your mindset to win with your customers.

Traditional companies and people who’ve been in business for a while can’t seem to wrap their heads around the fact that,they don’t control the message of their brand anymore, that it’s their fans and consumers who do. I’ve been saying it for a while in workshops and client meetings and will say it again here. [...]