The 2 Things About Your Start-up Idea That Actually Matter

Posted on | January 24, 2012 | No Comments

Regarding ideas, Google founder and CEO Larry Page has said this: “Even if you fail at your ambitious thing, it’s very hard to fail completely. That’s the thing that people don’t get.”   I’ve found that all too often, founders overlook this. The start-up landscape is littered with examples of less ambitious things people don’t want.  That’s why on the first day of entering Y Combinator’s start-up incubator program, each entrepreneur accepted is given a simple gray t-shirt that says: “Make something people want.”
An even better mantra for start-up entrepreneurs, I propose, would be: “Make something a lot of people want a lot.”

If you’re going to create a product or service, consider these two simple things:

1. The severity of need addressed by your product or service.

2. The number of people who have that need.

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