DO have what it takes to Pivot and thrive right now?
We all panicked at some point when COVID awareness became palpable and personal. Some of us are more settled now and aware, as our minds are trained on two questions: what is happening now and how can I position for what comes next?
Fact is, as things are being upended on all fronts, this is without question-a fantastic opportunity to disrupt and reset Caribbean industries and drive Digital Caribbean up a few notches well. This will require entrepreneurs to try new things, experiment with ideas and strategies based on how they connect the dots and identify blossoming trends.
There are Caribbean Brands showing us their incredible resilience, flexibility, and humility repositioning themselves, amidst chaos and reinventing their business to overcome Covid19.
They are showing what it takes to stay positive and pivot:
- Digital Leadership
- Listening
- Data
- Instincts
- Experimentation
- Embracing new platforms
- Invest in trends
- Grit.
Caribbean Pivots Samples
Events Industry
MixHerJa was an exclusively woman-bartender service for the Entertainment Events Business in Jamaica. With no in-person events at least for the next 6 months, they have pivoted to create unique cocktails with distinctive names in a bottle for sale. They are now leveraging their digital channels, email lists, SMS community to make home delivery services- tapping into a new market.
Cannabis Industry
CannabisConvos by Stay Calm Its A Plant Movement. Lead by Trinidadian Cannapreneur and Movement Maker Empress Q. She moved her live in-person Cannabis Community events online and she has been holding live Instagram conversations around various topics with other Cannapreneurs, thought leaders in the Caribbean and Diaspora.
The420Experience — a Virtual 420 concert by Buds and Brushes a Freestyle Puff and Paint event like no other where we incorporate/infuse Cannabis, Art, Food, Wine, and Music and allow you to unleash your creativity. They took their live in-person event and went online. They offer a 420 Product package as well as tickets to its Zoom-based live concert on April 20th.
Musician/Singer
Live Concerts and Tours are a no go right now. No singers, artistes, musicians can tour right now. That hasn’t stopped Internation Reggae Star Tanya Stephens She committed to putting out one new song per day for the month of April And fans around the world have been eating it up.
Music Festivals
Tmrw. Today is a 4-year-old Jamaican Culture Festival that is like Woodstock for Global millennials. It should have happened in Negril this month, but that in real life experience can’t happen again. For them? No problem. Now the entire festival is virtual renamed Tmrw. Today Together, with the theme: “Reject the return to normal. Prepare for the transformation.” What was a 4-day in-person event is now an 11 Days, 77+ Offerings Virtual Festival With the dates Apr.18-28, 2020 and the launch of its online community.