Palace Amusement Movie Theatre Co. lost $50m since COVID, because no one’s going into the enclosed Airconditioned infection trap that is a movie theatre right now. That’s what Netflix and Amazon Prime are for.
But we want to be outside, safely.
Solution:
Relaunch a modern drive-in theater that takes advantage of digital tools and services and meets the needs of consumers today. We have an unused former drive-in theater in New Kingston. There are wide open spaces on the Palisadoes strip in the designated Entertainment Zone also.
Let’s do this.
Best People to Execute This?
- Palace Amusement Co itself if it still owns those former drive-in theater properties. They can partner with a technology partner.
- Known Party/Event PRomoters who have a huge database of ready drive-in moviegoers. They can partner with Palace Amusement Co, or other owners of former drive-in theater properties or owners of large event property owners in the Palisadoes and Port Royal areas..
And we don’t have to overthink it. Just think tailgating for movies. Facts still remain, that people still crave going out and crave community. They just want to do it safely now as the COVID Pandemic passes.